About Hello Gurl
Hello gurlies!
We started in 2025 with the aim to deliver candid, groundbreaking, and empowering lifestyle content to readers from all walks of life.
Here at Hello Gurl we are passionate about all things beauty, wellness, relationships, travel, shopping and beyond. From our in-depth reported news content to our personal travel blog, we believe in the value of diverse content that inspires every reader.
Our passion is to ignite the imagination and joy that can be found in everyday life.
Founder and Editor-in-Chief
Danielle broadway
Danielle has worked in education for 6 years and journalism for 5 years. She has a bachelor’s and a master’s degree in English Literature from Cal State Long Beach with bylines in Los Angeles Times, LA Weekly, Byrdie, Cosmopolitan, Allure, USA TODAY and more.
She’s currently an entertainment reporter at Reuters.
From writing about Black hairstyles for Byrdie to unpacking the complexities of relationships for Cosmopolitan, Danielle has always found lifestyle content to be both fascinating and fun.
She loves K-beauty, gardening, yoga, studying, brewing tea, cafe-hopping and traveling anywhere and everywhere she can.
Danielle resides in Los Angeles, CA.
Product Reviews & Testing
Hello Gurl is vested in transparency, meaning that we won’t recommend products and brands that we have not tested and vetted ourselves.
We hold our readers in the highest regard when considering where to buy their products and considering which brands they can trust.
We promise that to the best of our ability, we will only deliver honest reviews and recommendations regarding products and travel.
Some stories may contain affiliate links, however these products are still fully tested. Affiliate links help us to continue delivering content and operating the website.
Diversity and Inclusion Pledge
We believe that regardless of race, gender, sex, religion, ability, age and body type, anyone can be a Gurly. At the heart of Hello Gurl, our Gurly’s are our readers who are welcomed to enjoy our content, which is rooted in inclusivity, representation and fun.
We reject racism, anti-blackness, sexism, homophobia, transphobia, ableism, xenophobia, islamophobia and all forms of bigotry.
From the photos featured in our content to the people who write it, we ensure that a dynamic range of voices and expertise inform our stories.
We promise to uphold high standards of equity, meaning a strong support of brands and companies that consistently support DEI (Diversity, Equity and Inclusion) and cruelty-free products.